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10 Tips For WebCopy Writing

Compelling Webcopy That Sells

Webcopy writing is one of the most important aspects of a website today.

In the early days of Internet Marketing, banners and graphics were all important but now it's the words that sell.

This short article will give you 10 tips on how to write compelling copy.

Webcopy Writing Tips

You must know your target audience. How old are they? Are they married or single? Professional people? etc. If you can imagine exactly your target audience then you are in a good position to write webcopy just for them.
You must also know your product or service inside out. From this knowledge you will be able to list all its features and from the features all the benefits. You sell by quoting the benefits - NOT the features.
You must be able to come up with a Unique Selling Proposition (USP) - that is the outstanding reason or benefit why your product or service is better than your competitors. But do not knock your competitors or their products.
You must know what your Most Wanted Response (MWR) is - i.e. do you want your visitor to order your eBook, or sign up for your newsletter, or download a free report?
Your ability to write good, interesting headlines may be critical to your success. It is said that 8 out of 10 visitors will only scan your headline and if it doesn't interest them, they click away. Tests have established that one headline can be 18 times more successful than another headline.
For your body copy you could discuss a problem (which your product or service will solve) or tell a story. We all like to read stories - don't we? Use small words and small paragraphs. Write as if you are telling your best friend something he/she is desperate to know. Use plenty of white space as this makes your text easier to read.
Place your guarantee in a prominent position - don't hide it in a PS at the bottom of your webpage. Be clear what it is i.e. 30 days no questions asked, or maybe 90 days...Is proof required to determine if your customer followed the information supplied? Whatever it is, make sure that your visitor knows about it.
Testimonials must also be placed near the top of you webpage as this can give greater credibility to your product or service.
Be precise when you get to the close and you're asking for your MWR. Make sure your visitor knows exactly what to do and that your webcopy guides them in the right direction.

Remember that most visitors to your website will only skim through it looking for the parts that interest them. Make sure you have sub-headlines which tell your story.

So you finished your webcopy writing and it's not as successful as you hoped.

What do you do then?

You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track your webcopy writing until you have the winning combination.

The Short Version of The Copywriters Formual

A, for attract    i.e. get your visitors' attention.
I. for interest    i.e. keep their attention.
D. for desire      i.e. make them want your product.

A. for action     i.e. get a response - your Most Wanted Response!


 Make a Swipe File

As you visit websites, look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails - even spam! When something impresses you. make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not flowing. It is NOT a file to copy from!!

My Recommendation

There are some excellent, some good, ( and some so poor we won't mention them ) webcopy tuition eBooks out there, so if you're confused I understand.

I have purchased some of them and I can honestly recommend " Make Your Words Sell" by Joe Robson and Ken Evoy.

As usual Ken Evoy overdelivers - when doesn't he? :)

This eBook will show you how to craft your webcopy from the very beginning and lead you to the finished product.

But don't just take my word for it - test it yourself...

 

Click here and discover how to write compelling webcopyl

 

 

 

 

 


 

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